Portfolio
Product + Packaging Design
Modern Mystic Shop Products
I started working for Modern Mystic Shop Atlanta in the summer of 2019. Over my time there I've worked a wide variety of different roles but my favorite part of the job has been assisting with product design. I've had the honor of being able to design several different products for Modern Mystic Shop, including candles and essential oils, as well as the signage for both the Atlanta and New York City locations.
Tarot Keychains
For this project, the goal was to create an easily portable item that combined the archetypal imagery of the Smith Waite Tarot with daily affirmations. From this concept, our Tarot Keychains were created!
I used imagery found in the Magician, High Priestess, Empress, Sun, Moon, Star, and World cards to create simple, recognizable images of each card. After the designs were created, I audited several enamel keychain companies to select the best fit for our product. After working closely with the printers at Wizard Pins, we had this beautiful final product for our shops!
All photos by the talented Lisandra Vazquez
Signature Scent
The first thing that guests notice when they walk into our shop is how wonderful it smells. A mix of all of our product lines waft through the air: Abundance, Clearing, Love and Protection.
We set out to bottle that scent, so people could take the amazing scent of our shop (and all of the magic there) with them wherever they go. I worked directly with out candle and spray manufacturer, as well as two label printing companies, to get this product into production. The final result was our incredible-smelling Signature Scent Set!
All photos by the talented Lisandra Vazquez
Taper Candles
We worked with Kass Haroun of Goddex Apothecary to create a line of taper candles that align with the concept of color magick. I worked directly with Kass to create custom color and glitter combinations for Modern Mystic Shop, as well as some simple packaging for the candles.
Goddex Apothecary works directly with a local apiary to get the organic white beeswax used in our candles directly from the source. Working with a local apiary ensures that the wax is collected ethically. The wax is never pre-harvested to ensure the safe functioning of the bee hives. Goddex Apothecary also offers a beeswax return program for all of their beeswax candles. Returned candles will be melted down and reused to ensure that no beeswax goes to waste.
All photos by the talented Lisandra Vazquez
Shower Spells
We worked with Goddex Apothecary to create a line of Shower Spells based on our core line of products: Abundance, Clearing, Love, Moon Magic, and Protection.
I worked directly with Kass Haroun at Goddex Apothecary to create customer colors and labels for our Shower Spells. The final result is simple, compact, and one of our most popular new products!
All photos by the talented Lisandra Vazquez
Zodiac Candles
I worked with Kelley Knight to design a line of astrology themed candles in partnership with our candle makers, Magic Fairy Candles. Kelley wanted a simple and classic design that would appeal to our customer base while staying true to the brand.
I designed the icons for each zodiac sign based on the classic symbols for the signs. I hand drew each one, rather than using any stock iconography, to ensure they would be uniquely ours.
In addition to designing the front and bottom labels for each candle, I also worked directly with the printers at Lightning Labels to ensure the best quality end product.
All photos by the talented Lisandra Vazquez
Essential Oils
One of Modern Mystic Shop's most popular products is their line of Essential Oils, which includes fun blends like Hocus Focus, High Vibes, and Let That Sh*t Go. The old designs no longer fit the aesthetic of the brand, so I worked with the owner on a full redesign of the labels, colors, and logos
I started by refining the product color palette. The colors on our old designs didn't feel cohesive and included a wide range of different saturations and values. I simplified the palette by keeping all the colors in a similar saturation, so they would work well together when placed side by side on a display.
Next, I redesigned the icons for each product. The old icons had a mix of detailed, simple, filled, and unfilled iconography that looked disjointed. It was difficult to tell what some of the icons were depicting, while others were inaccurate. I created new logos that utilized the same line weight, level of detail, and were all unfilled to create a harmonious set.
Finally, it was time to create the new layout. Using their line of Ritual Kit oils as my guide, I created a simple, clean, and clear layout that made prominent use of a triangle (a shape used in the Modern Mystic Shop logo, as well as throughout their stores). I iterated on the design several times, utilizing feedback from the Leadership Team, as well as our printers at Mountain Alternatives, before finalizing the design for production.
All photos by the talented Lisandra Vazquez
Pocket Full Kit
Pocket Full Kits were one of the first custom products carried at Modern Mystic Shop that we assembled in house. The original packages were flimsy, broke easily, and utilized a lot of plastic, so we decided to revamp the design completely. I completed this project in collaboration with our Project Manager, Alex Brigham.
I sourced circular gold tins, which are a more sustainable and reusable package solution for our customers. I then got to work on creating stickers for the front and back of the tins. I redesigned the colors of the labels to be in better alignment with our brand colors, and ensured that the label wouldn't interfere with the customer seeing the contents inside.
The final product is sleek and modern, and it pairs well with our zodiac candle collection.
All photos by the talented Lisandra Vazquez
Crystal Cards
Modern Mystic Shop sells a wide variety of different crystals, rocks, and tumbled stones. Each stone has its own story to tell: a background and a specific set of properties that make it unique.
I was tasked with finding a simple, beautiful, and effective way to convey that information to our customers while they browsed the shop. The design needed to be bright, minimal, and in alignment with the brand's aesthetic.
I created a series of display cards for the shop that highlighted the facts about crystals that our customers are most interested in learning: what their properties are, where they are from, and what chakras they activate. I kept the descriptions to simple keywords for readability.
In my design, I made use of the company's brand typeface and color scheme, as well as utilizing a triangle (seen throughout the stores in both products and design). I also used three colored circles to indicate the shade range of each stone, to make sure customers matched the card to it's corresponding stone on the sales floor.
All photos by the talented Lisandra Vazquez
A Note on the Shop
Modern Mystic Shop is a metaphysical store owned by Kelley Knight with a focus on making mysticism mainstream. The store offers a carefully curated selection of crystals and small batch goods.
