Portfolio
Digital Marketing
Here, you'll find a curated selection of projects showcasing my skills and experience across various digital marketing disciplines. From crafting engaging email campaigns to designing eye-catching event signage and crafting brand identities, I'm passionate about leveraging digital tools to create impactful and memorable experiences.
Explore my work to see how I can help you achieve your digital marketing goals!
Email Campaigns
I am dedicated to crafting user-focused and visually appealing campaigns that deliver results. I utilize tools like Klaviyo, Photoshop, and Canva to design layouts that resemble magazine spreads, instantly capturing attention and leaving a lasting impression.
With a focus on clarity and user-friendliness, my email designs prioritize user experience, guiding recipients with clear calls to action and offering valuable content.
This focus on user engagement translates to tangible success, as I actively maintain and update our email calendar while meticulously tracking campaign performance. By analyzing key metrics like open rates, click-through rates, and conversions, I continuously optimize campaigns for improved effectiveness and drive real business impact.
This approach allows me to deliver campaigns that truly resonate with audiences, foster brand loyalty, and ultimately contribute to increased sales and overall marketing success.
Event Marketing
I've created a wide variety of digital and print signage for both in-store and virtual events. Leveraging various platforms such as print, social media, and web, my designs effectively communicate event details and capture audience attention. I adhere to brand guidelines while infusing each piece with a unique spark, ensuring consistency and individuality across diverse event formats.
Brand Identity
I worked directly with Owner & CEO, Kelley Knight, to create a Brand Book for Modern Mystic Shop. The brand book outlines all of the guidelines for design related to Modern Mystic Shop including colors, typography, text, tone, and more.
We have used the Brand Book I created to communicate with marketing agencies and affiliates on how the brand should be represented in email campaigns and across social media.
Audio & Video Editing
As the podcast producer at Modern Mystic Shop, I have experience creating and editing audio and video for the shop's series of podcasts: MoonDay Mystic and Tarotscopes. I worked in Riverside to record and create social media clips, edited audio for the podcast in Garage Band, managed our podcast with Lisbyn, created thumbnails in Canva, and edited video in iMovie and InShot for Youtube.
